An identity proposal for Tonelli by boldblack studio. Not taken forward; shown here as a concept.
For a menswear house founded in 1984: a stag standing its ground, a classical serif name, a palette of deep reds and forest greens, carried onto shirt boxes, tags and stationery.
identity
(TN — 01)
the standing stag.
Strength and balance: a stag standing its ground above the TONELLI name and 1984.
palette
(TN — 02)
colour.
Deer red, forest greens, night blue, stag gold and river stone. Click a colour to copy its HEX code.
applications
(TN — 03)
shirt box to letterhead.
Shirt box, hang tag, business cards, letterhead and stationery.
- Client
- Tonelli
- Status
- Unrealised proposal
- Year
- 2025
- Discipline
- Brand identity, logo design
- Studio
- boldblack studio, Istanbul
