Brand identity, campaigns and social media for Jakamen by boldblack studio.
A menswear brand with a heritage. We refined its logotype, built an identity around it, “Story of Heritage”, and carried it through the season: campaigns, social media, the website, marketplaces and the stores.
identity
(JK — 01)
story of heritage.
We kept the brand’s visual heritage and corrected its drawing: structural flaws in the letter paths and uneven stem weights were removed, the turn of the “J” was redrawn, every weight was set on a single axis and the optical balance of the logotype rebuilt.
palette
(JK — 02)
colour.
Deep navy, slate green, plum and linen: the colours of tailoring cloth. Click a colour to copy its HEX code.
type
(JK — 03)
typography.
Ivy Journal for headlines, Archivo for everything else and Sloop Script for a tailor’s signature.
Ivy Journal
headlines
Archivo
text and information
Sloop Script
a tailor’s signature
applications
(JK — 04)
made to measure.
Business cards, boxes, labels, envelopes, bags and invitations.
campaign
(JK — 05)
a season in pictures.
Collection campaigns, social media posts and stories from spring to the 11.11 sale.
motion
(JK — 06)
in motion.
Short vertical films for the campaign: reels and stories.
retail
(JK — 07)
in store and on the street.
Billboards, in-store posters, behind-the-till panels and product cards.
digital
(JK — 08)
web and marketplaces.
Website sliders and marketplace banners for every campaign.
- Client
- Jakamen
- Year
- 2025
- Discipline
- Brand Identity, Campaign, Social Media
- Studio
- boldblack studio, Istanbul
